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Alexander Hirdman is a full-stack developer at Martin & Servera, Sweden’s leading wholesaler in the restaurant and catering industry.
As a young man, he dreamed of working in game development, but life took a different direction, and he ended up in the restaurant industry instead.
He worked as a waiter, bartender, and operations manager at the famous restaurant Lådan in Stockholm. When the pandemic hit, Alexander was laid off from his job, which made him reflect on his career and sparked a strong desire to explore new areas.
“I had previously learned some CSS and HTML, and during Corona, I decided to try programming. At first, I didn’t think it was for me because I didn’t consider myself a math expert. But I started experimenting with creating apps and started a project of my own,” says Alexander.
“I first attended SALT’s pre-course, which laid a strong foundation for my learning. The challenge was intense but incredibly rewarding. During the training, I strove to be as ambitious as possible. A typical day I started work at 7 am and didn’t turn off the computer until nine o’clock at night.”
After the career program, Alexander started as a backend developer at the fintech company Stabelo. Six months later, he had the opportunity to join Martin Cervera’s technical team.
“I think that the circle has closed. Previously, I bought food and drink from Martin & Servera, and now I get to participate in developing their entire digital purchasing process,” Alexander concludes.
Marketing Manager Nordics and Netherlands
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